Don’t cut your dental office lifeline. Follow the advice of flourishing successful dental offices.

Dental practice owners’ best weapon against bad decisions in advertising, public relation and promotions are measurable metrics. Make date-driven spot-on decisions!

As a dental practice owner, you are faced with big decisions about the future path of your office. Don’t fall for the too good to be true trap and make bad choices, especially when it comes to  your public relations, advertising and general promotion.

You should know how much energy, money and time go into creating new patients as that is the only way you will be able to make smart decisions on advertising investment.

Les Dane is probably one of the most influential sales trainers in the history of time. Every successful salesperson has had contact with Les’s teaching in some way shape or form. In this video I show you my two copies, including a signed copy. I inherited these books from my father and thought I would share them with you.

As a dental practice owner, have you ever tried to “do it all on my own own” – including your online advertising? The most successful dental practices don’t do it all, they couldn’t because that would never leave them enough time to service their patients and grow the practice.

Making decisions for your dental practice can mean make or break when it comes to growth and expansion. Be sure you don’t fall into the “Dog in the fight” scenario. Your interests should always be first!

85% (on the lower side) of potential patients use Google to research your practice even if given a direct referral from a friend or family member. The times have changed, completely!

As a dental practice owner, have you ever questioned the source of your advertising statistics? Be sure they originate from legitimate sources. A fancy-pants report doesn’t mean anything if the internal observations don’t correlate.

Advertising is a what-works proposition. It either produces or it doesn’t. Don’t get caught up in thinking what you are doing is “wrong” just because someone says so. But you CANNOT ignore the internet or pretend it doesn’t exist.