Does It “Talk” To Them? Your Potential Patients Might Not Understand Your Advertising, Promotion And Public Relations. Get It Right And Ensure Your Message Is Heard!

In order to get results in advertising, you must push to maximum effectiveness with your advertising, promotion and public relations.

We Have Observed Several Companies Offering Amazon Gift Cards Just To Speak With Them! We Don’t Agree With This Method As It Doesn’t Set Up A Foundation For Future Success With A Strong Relationship Based On Mutual Trust And Authenticity. We Grade This “Buy Clients” Method To Attempt To Gain New Clients, A D-, Not An F, Only Because It Has A Hope For “Creativity.”

“Promotion” Is A Word That Has Several Meanings, The Applicable Meaning In Our Use Has To Do With Advertising And Public Relations. It Is Important To Understand As A Fundamental For Success In Getting People To Know About Your Services.

Your dental office “noise” must be the loudest or at least parallel to competition, that is if you want to increase your new patient flow! 

In this video, Jason uncovers breaking research on the 5 reasons any advertising campaign fails. This data is directly from Jason’s book: The Basic Book of Marketing, featuring an introduction to breakthrough VPF Marketing™ technology. Jason provides real life examples, using an ice-cream shop analogy and relating it to dental practice advertising.

Change happens. Unexpected things happen. Getting the dental office team on the same page is one key to riding any up and down waves of change.

We work with dental offices of varying sizes, and as a result we are able to observe all unique trends, developments and changes in the world of dental advertising. A unique vantage point!

Dental office job descriptions vary in scope and range. One key to a well functioning dental office is up to date, detailed job descriptions that include much more than an owner might think is needed.

You cannot believe everything you hear. Be cautious of “advice” and intention. Do what is right by you and take advice that is in best interest of your dental office.