According to TechCrunch, online advertising surpassed the $100 BILLION spend mark in 2020. This is incredible as it accounts for more than half of global advertising. If you’ve failed with advertising in the past, don’t dwell. There is a right way to do it!
[Read more…]Learned Building The Largest Dental Practice Management Magazine Website | Golden Dental Marketing | Ep. 160
A Golden Nugget For Dental Practice Owners. What We Learned From Designing And Building The Largest Online Magazine For Dental Practice Management.
[Read more…]What Does Public Relations Mean To Your Dental Practice | Golden Dental Marketing | Ep. 159
Understanding Public Relations Is A Key To Successful Advertising And Promotion. Without Proper Public Relations, Your Dental Practice Could Be Caught In A Whirlwind Of Online Chaos That Seems Impossible To Manage.
[Read more…]What Are You Trying To Say To Your Potential Dental Patients? | Golden Dental Marketing | Ep. 158
Does It “Talk” To Them? Your Potential Patients Might Not Understand Your Advertising, Promotion And Public Relations. Get It Right And Ensure Your Message Is Heard!
[Read more…]MAX Results By MAXIMUM EFFECT With Your DDS Dental Advertising | Golden Dental Marketing | Ep. 156
In order to get results in advertising, you must push to maximum effectiveness with your advertising, promotion and public relations.
[Read more…]DDS, Don’t Sell Your Soul For A Gift Card | Golden Dental Marketing | Ep. 155
We Have Observed Several Companies Offering Amazon Gift Cards Just To Speak With Them! We Don’t Agree With This Method As It Doesn’t Set Up A Foundation For Future Success With A Strong Relationship Based On Mutual Trust And Authenticity. We Grade This “Buy Clients” Method To Attempt To Gain New Clients, A D-, Not An F, Only Because It Has A Hope For “Creativity.”
[Read more…]What Is “Promotion?” and Where Does It Come From? | Golden Dental Marketing | Ep. 154
“Promotion” Is A Word That Has Several Meanings, The Applicable Meaning In Our Use Has To Do With Advertising And Public Relations. It Is Important To Understand As A Fundamental For Success In Getting People To Know About Your Services.
[Read more…]Get Them To L@@K And Be Above The Noise | Golden Dental Marketing | Ep. 157
Your dental office “noise” must be the loudest or at least parallel to competition, that is if you want to increase your new patient flow!
[Read more…]5 Reasons Dental Office Advertising Fails (Breaking Research) | Golden Dental Marketing | Ep. 153
In this video, Jason uncovers breaking research on the 5 reasons any advertising campaign fails. This data is directly from Jason’s book: The Basic Book of Marketing, featuring an introduction to breakthrough VPF Marketing™ technology. Jason provides real life examples, using an ice-cream shop analogy and relating it to dental practice advertising.
[Read more…]Making The Best Success Despite Change | Golden Dental Marketing | Ep. 151
Change happens. Unexpected things happen. Getting the dental office team on the same page is one key to riding any up and down waves of change.
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